Ford Launches Documentary Series, Education Push & Electric Car to Help Customers Make Greener Shift
NEW YORK, April 18, 2012 – Ford is “charging” into Earth Day by launching new initiatives that encourage people to take a more sustainable approach in life year-round with a national electrified vehicle education program, multi-city tour, and the debut of a 10-film, short documentary series with SHFT.com, an award-winning sustainability lifestyle platform.
The documentary, “The Big SHFT: 10 Innovators Changing Our World,”profiles cutting-edge innovators who are shaping new sustainable businesses and influencing positive change around the world. Examining topics from food and fashion to urbanization, technology and design, the series puts the spotlight on today’s game changers in sustainability. The series was …